What clients think when your LinkedIn is inactive

What a potential client actually thinks when they visit your LinkedIn profile and find nothing posted since 2022 Someone recommended you to me. They said you were experienced, sensible and good at what you do. That carries weight. I trust the person who gave me your name, which is why I looked you up. Your […]

What 34 LinkedIn profiles got wrong

I looked at 40 South African professional LinkedIn profiles last month. Here’s what 34 of them had in common Last month, I looked through 40 LinkedIn profiles belonging to South African attorneys, accountants, consultants, developers and business owners. Thirty-four of them had the same problem: they treated LinkedIn like an online CV. The profiles listed […]

You don't need to become a LinkedIn influencer. But you can't afford to stay invisible.

You don’t need to become a LinkedIn influencer but you can’t afford to stay invisible   Somewhere along the way, professionals got the wrong idea about 'content'. They heard “show up online” and pictured themselves pointing at floating words in a video, wearing a blazer on top and slippers underneath, while pretending a ring light […]